Copywriting

“The act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”
It can create wonderful stories, like the time I had an anaphylactic shock whilst out running and struggled to walk back to my car on a hot fathers day…

Whilst my mother was unable to hear what I was saying over the phone as my throat had swelled up so much, I was unable to communicate more than a couple of words at a time.

It was mid way through a stunning run on the UK’s South Downs Way (a famous and frankly beautiful trail used by walkers, runners, cyclists).

But that’s a subject for another day.

Words can also engage more people to you and your brand.

Much of my work is in this market – writing informative pieces that inform or engage.

Either with the focus on getting more eyes on your website.

Or to promote a product/service.

This could be via email, social media or even video.

Well I Don’t Just Sit On Social Media All Day…

The power of copy comes from getting to know YOU and your brand first.

(We kick off everything with the WGL 22 – it’s a 22 question sheet we chat about over the phone to get us starting on the right foot)

We then will aim to link your copy together.

From your social media posts, to your emails to your website.

It all needs to sound “right”

There’s many different ways we can work together to get started, as a rough idea, check out the below:

Engagement Rocket Fuel

A one off service of 9 full bespoke emails/articles to bolster your engagement.

These can be based around your services, your event, your product and the benefits, fully researched by us.

Just think, all you need to do is copy and paste our work into your relevant email provider or social media. And if that’s too much, we can even do this for you.

Ultra Sales

Not just the emails/articles (above), but we’ll also rewrite either your sales page, or a page on your website where the sales will be coming from.

You don’t just want to tease them with amazing content, get them to the finish line with words that just ooooooze “buy now”

The Finish Line

The whole shebang.

You’ll not only get our 9 emails/articles full of bespoke tips and advice.

Plus a rewritten sales page (or web page)

But we’ll also write a follow up series of 5 emails to ensure that your after service is raved about.

These can be automated to be sent weekly so that your customer has something to read about/learn about each week post purchase.

We can even add in upsells within these emails to further increase your bottom line.

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